It’s a mobile world
By Staša
It's a mobile world, so keep moving.
No matter whether small, mid or large companies, mobile apps have reshaped modern business operations. Organizations have implemented new operations or upgraded the existing ones with the use of mobile websites and mobile applications.
The mobile applications have been applied in all fields to increase efficiency, promote communication and collaboration, simplify training, and elevate employee retention, as well as upgrade inventory management, accounting, service, and sales.
Thanks to the significant possibilities of customization, you can create an application with functions that perfectly reflect the needs of a specific business. The only limitations are your budget and imagination.
You can create an application with functions that perfectly reflect the needs of your business.
Key facts:
- People using digital media spend over half of their time on mobile
- In just 3 years, time spent per day on mobile phones has increased by approximately 5 times
- Approximately 80% of the time, spent on mobile phones, is spent using apps
- An average user spends about 35 hours per month using mobile apps.
- Mobile apps provide an upscale user experience
- The average consumer has over 30 apps installed on their device
- As of the first quarter of 2021, over 3.48 million mobile apps were available in the Google play store, representing an increase of more than 10% compared to the previous quarter.
Enhanced customer experience
Mobile apps are a treasured tool for modern business since they seamlessly connect and interact with users. They are also an affordable and effective way to reach out to customers with ease of access.
Promotion of new products & services:
With the use of a mobile app, you can skilfully lure customers and increase your sales. You can easily provide users with useful information about your new products or services, special offers, etc. One of the major benefits for the companies is in making the brand stronger.
Customer engagement:
A mobile app can help you spot, obtain and retain customers. Customers can use the application anywhere and anytime, whether it is during their commute, their leisure time or long journeys. As a result, you can reach your potential customer anytime, anywhere.
Encourage leads and increase sales:
If you can sell your products and services online, then a mobile app is worth considering. By integrating mobile shopping carts, you can increase your sales, since it provides your customer with the flexibility to do the things they would normally have done in a shopping centre, but on their smartphones.
With the use of a mobile app, you can reach your potential customer anytime, anywhere.
Customer Service:
All basic and detailed information about your business, products and services can be available to customers through a one-touch phone call, e-mail, chat service etc. By inserting polls and surveys, feedback and suggestions can be likewise obtained from your customers.
Business communication
The way we communicate has changed. The nature of the workplace is shifting. But efficient communication remains the foundation for the adequate functioning of any business.
Business communication apps provide a flexible platform for meeting the needs of your organization. A good app will help you keep all communication under one roof and prevent loss of connections in situations of remote work.
A good business app will help you keep all communication under one roof
Business communication apps provide a flexible platform for meeting the needs of your organization. A good app will help you keep all communication under one roof and prevent loss of connections in situations of remote work.
Traditional e-mails and phone calls are being replaced since business communication requires more professional tools – depending on the goal. Currently, the most popular tools for internal communication are Slack, MS Teams, WhatsApp, Google Meet and Zoom Cloud Meetings enable individuals to conduct videoconferences, WhatsApp Messenger Business facilitates communication with customers, and there are many more.
Most of the mobile apps also help keep the history of conversations to avoid possible misunderstandings, data supplied by co-workers can be organized, training for new employees or starting a new project can be simplified and more efficient… new ways of use are discovered almost daily.
Keep in mind that your internal app doesn’t have to be limited to your company, but can embrace clients in their specific channel and hence ensure quick communication, as well as transparency in the business process.
Mobile project management
A good overview allows you to stay on top of projects and organize appropriately. Project management is the everyday reality in every organization and can be a nightmare when communication is scattered across multiple channels.
Whether you are using agile or other methods, many applications are available on the market as a perfect addition to your process management.
The consideration of which one should be used should be based on project size, the number of team members and the specifics of the project. Google Calendar and Trello can be considered simple options for beginners, more complex, such as Jira or Beekeeper, should be thoroughly examined before implementation.
Choosing the right internal business apps will boost the company’s workflow, make it more flexible, and improve client and customer relations.
Time invested in research regarding possible app solutions that could aid the business process is a time well spent. Just consider how amazing is the function of smartphones – the possibility to quickly sign documents with the touchscreen.
Think about options that enable employees to easily search and enter data using their smartphones or tablets and report on the daily tasks. Built-in tools such as camera (for photos, videos and QR code scanning..), GPS (for location services) and NFC sensors (for contactless payments, check-in’s, sharing product information… ) simplify the tasks, reduce mistakes and save ever precious time.
Custom mobile applications
Mobile apps are present and future. Every business development depends on the selection of suitable tools that facilitate the company’s work. However, too many tools or applications that don’t fit into the company’s day-to-day workflow can boomerang and decrease productivity.
Therefore, a business analysis should precede app implementation to identify the specific needs and a solution that will support users should be implemented. There is the possibility of customizing existing solutions or creating your own – sometimes, even minor changes can create huge benefits.
Custom applications can offer significant advantages over standard solutions – sometimes even minor changes create huge benefits.
Custom applications can offer significant advantages over standard solutions, particularly when it comes to process management and digital transformation.
For example, there are plenty of processes that can be time-consuming and frustrating and require data to be imported and transformed. A custom-built application can, for example, automate workflows so less data needs to be compiled manually or reports can be formed in a specific timeframe.
For most organizations, the accurate path consists of choosing a core software and then adding custom-built applications that suit their unique needs.
Find the right mobile application developer
When looking for a developer or app development company, look for experience. The mobile development process involves creating installable software bundles (code, binaries, assets, etc.), implementing backend services such as data access with an API, and testing the application on target devices.
The app should be responsive, user-friendly, with custom-built features and it should appear attractive, or users might stop using it. A professional and experienced developer knows what things to avoid while developing an application that is easy to use for everyone. After all, a successful business application focuses on increasing the productivity of the business solving the issues of the users who would use the app.
Keep in mind that mobile apps have access to huge amounts of data. It is therefore essential to restrict unauthorized access to data with various methods like encryption, tamper-detection technologies, session handling, and many more to make your mobile apps secure.
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